Their avant-garde approach towards their manufacturing and design has attracted a lot of celebrities and enthusiasts alike.
The cutting edge research and development is spread across the entire collection and makes this brand unique in its own senses. Also under its list of achievements is the world’s most accurate timepiece that achieved an accuracy of 5/10,000ths of a second. TAG’s manufacturing process is spread across known production sites and has pushed itself to the boundaries of technical excellence.Ĭlosely associated with motorsports, TAG Heuer created one of the most accurate watches. The thirst for innovation does not end here, TAG Heuer produced the first self-winding crown mechanism and the double magnetic tourbillon. Keeping the profession of innovation as a faith since 1860, TAG Heuer has connected itself from making the first luxury connected watch to the oscillating pinion in 1887. Using the motto of “Swiss Avant-Garde Since 1860”, TAG Heuer crafts watches that stand apart from the competition. TAG is known for creating unique watches and an array of celebrities endorsing their manufacturing acumen. Since then the company has built one of the most recognized watch names in the world.TAG Heuer is a Swiss luxury watchmaker that was founded in 1860. This watch was named for the 1950's "Carrera Pan-America Mexico" road-race.ġ965 - Heuer patents the MICROTIMER, the first miniature electronic timekeeping device which was accurate to within 1/1000th of a second.ġ969 - Heuer introduces the "Chronomatic", the first automatic chronograch with a microrotor as well as the "Monaco" worn by movie-star Steve McQueen.ġ971 - Heuer is named the official timekeeper for F1 racing.ġ975 - Heuer launches the "Chronosplit", the world’s first quartz wrist chronograph.ġ985 - Heuer joins the "TAG" group and the famous watch name and logo are changed from HEUER to TAG Heuer. (COOL WATCH!)ġ964 - Heuer launches the "Carrera" chronograph. Shortly after its inception, the brand introduced the Mikrograph - a mechanical chronograph five times more accurate than any other - and became the official timekeeper for the most famous sports competitions.ġ860 - Edouard Heuer founds a watchmaking company in St-Imierġ882 - Heuer patents his first chronograph.ġ887 - Heuer patents an "oscillating pinion" still used by major watchmakers for mechanical chronographs.ġ911 - Heuer introduces the first auto dash-board chronograph.ġ916 - Heuer invents a stopwatch that is accurate to within 1/100th of a second called the micrograph.ġ920's - Heuer watches are timekeepers at the Antwerp, Paris and Amsterdam Olympics.ġ933 - Heuer's launches "Autavia", the first race-car dashboard stopwatch.ġ950 - Heuer introduces the "Mareograph - Seafarer" a wristwatch with chronograph functions and tide indicator. TAG Heuer timepieces make it possible to capture every fraction of a second of a performance. Masterfully designed, each collection from the Carrera to the Autavia to the Monaco have all gained an iconic status. This know-how is infused in every collection and every piece. Committed to the world of sport, particularly motor racing, the brand has created the world’s most accurate timing instruments, achieving an accuracy of 5/10,000ths of a second. Established by Edouard Heuer in 1860, TAG Heuer has been built on the foundation of family leadership and technological innovation.
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